ISA 2018: Speaker - Joe Baer, Zen Genius
By VJ Media Bureau | January 19, 2018
Joe Baer, Co-Founder and CEO (Creative Executive Officer) of ZenGenius, Inc., comes with over 20 years of innovative leadership in the VM and Special Events industries. Joe celebrates VM as an art and is now considered one of the leading experts on the store experience.
Joe Baer, Co-Founder and CEO (Creative Executive Officer) of ZenGenius, Inc., USA will present his topic “The Art of integrated VM in omni channel stores” at In-Store Asia 2018, the largest retail experience expo and convention in the Indian subcontinent, which is scheduled to be held between 22nd-24th February 2018 at Bombay Exhibition Centre, Goregaon, Mumbai.
A global visual and events merchandising company headquartered in Columbus, Ohio, ZenGenius has grown to include an international reach and supports top retail brands and businesses all over the world.
Joe Baer’s career encompasses over 20 years of innovative leadership in the Visual Merchandising and Special Events industries. In addition to his extensive knowledge of Visual Merchandising, Joe is an experienced public speaker and travels around the world inspiring and teaching others about the power of Visual Merchandising.
Joe celebrates Visual Merchandising as an art and is now considered one of the leading experts on the store experience. He is on the Editorial Advisory board for Visual Merchandising and Store Design Magazine, The Innovative Showroom Awards and leads a very popular interactive session at the International Retail Design Conference called the Iron Merchant Challenge. Joe is also the author of book, The Art of Visual Merchandising: Short North, which celebrates unique specialty boutiques in one of the countries most celebrated neighbourhoods right here in Columbus, Ohio. His book also includes augmented reality features, which allow key photos to come to life.
His passion for creativity, his love of visual merchandising and his ability to create fun, engaging experiences has led him to motivate and energize customers as well as audiences at presentations all around the world.
Joe created ZenGenius, Inc. with a vision to bring his gift and knowledge of Visual Merchandising to the world and provide a unique type of creative support to retailers and businesses. Now celebrating their 19th year, ZenGenius has developed into an international resource of visual artists and designers.