Jubilant FoodWorks plans to expand Dunkin’ Donuts’ small-sized outlets
By Retail4Growth Team | August 31, 2020
The company has previously set up 4 Dunkin’ Donuts’ pilot restaurants of 100-200 square feet and is planning to widen its operations through the implementation of new concepts.
The Indian food service giant, Jubilant FoodWorks that manages Dunkin’ Donuts’ piloted kiosks models for beverages and baked items, is seeking to expand its operations with added features. The company has previously set up 4 Dunkin’ Donuts restaurants of 100-200 square feet to analyse the effectiveness of the model.
The food service giant strategized to transform its model in the wake of Covid-19; making technology, hygiene and safety as the prime factors. Since restaurants will not observe sufficient in-store customers due presently, more stress on the contactless delivery system along with the introduction of special takeout menus will assist in achieving its goal.
The company believes that macro trends will prosper in the long-run with growing consumers’ disposable incomes, higher propensity for branded and delivery-based operations and greater prevalence of online ordering.
Dunkin’ Donuts became a franchisee of the company in 2011 with an aim to develop 500 restaurants across the country in 15 years. However, the company has been struggling with suitable concepts and has even closed a lot of outlets in the previous years to minimize losses. The post-Covid approach will be new dawn to the consumer-retailer relationship.
