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Kamal Basu appointed Head of Marketing & PR at Volkswagen Passenger Cars

By Bhawana Anand | Vjmedia Works | January 13, 2015

Previously Kamal Basu, joined Skoda Auto India as Marketing Head in 2012 and oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams.

Volkswagen Group Sales India Private Limited (VWGSIPL) announced that it has appointed Kamal Basu as Head of Marketing & PR of Volkswagen Passenger Cars.  Kamal joined Skoda Auto India as Marketing Head in 2012 and oversaw product marketing, lead management, communication and media, and also worked closely with sales, after-sales and dealer network teams.

"I'm happy to have contributed to Skoda's performance in India over the last three years, and am happy to take up the new challenge of bringing fresh thought and new ideas to Volkswagen India's marketing effort. Volkswagen is an iconic automotive brand with great history and a strong legacy, and I hope to make a contribution towards the growth of this brand in the Indian car market,” said Kamal Basu.

Commenting on the appointment, Michael Mayer, Director, Volkswagen Passenger Cars, said, "We are pleased to welcome Kamal on board here at Volkswagen India. Kamal is a seasoned marketing professional and I'm sure he will be a strong and valuable addition to our team. Kamal will play a key role in further developing the strengths of the Volkswagen brand in India.”

In addition to his experience with automobile marketing, Kamal has a very strong background in advertising, having spent close to two decades working with top-level agencies like RK Swamy BBDO, Rediffusion Y&R and with Saatchi & Saatchi as CEO. He has completed his marketing management from Jamnalal Bajaj Institute of Management Studies, Mumbai, and is passionate about cricket, Indian movies and travelling.

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