Kate Spade enters Indian retail scene, opens two stores in the capital
Vjmedia Works | April 25, 2017
New York's fashion accessory brand enters India with two stores back to back in New Delhi at DLF Emporio Mall and Select Citywalk Mall respectively.
Global fashion and lifestyle brand, Kate Spade New York, makes a fashionable entry into India with two stores located in the heart of Delhi- DLF Emporio, Vasant Kunj and Select City Walk, Saket. The brand has entered India through a long-term distribution and retail license agreement with Reliance Brands, a subsidiary of Reliance Industries Group. Under the terms of the agreement, Reliance Brands has the exclusive distribution rights to the brand in the country.
The New Delhi stores have a multi-room design, which allows the customers to experience the versatility of Kate Spade New York’s lifestyle offerings. Both the stores have on display, the spring 2017 collection featuring key product categories including ready-to-wear, handbags, small leather goods, shoes, jewellery, fashion & tech accessories, watches, eyewear and stationery.
Deborah Lloyd, Chief Creative Officer, Kate Spade New York said, “I am thrilled to celebrate the launch of Kate Spade New York in India. I am so inspired by the rich and colorful heritage and cannot wait to see how the Indian woman styles our collection. She understands and knows how to wear vibrant colors and bold prints. She is elegant, put together, sophisticated and appreciates a hint of whimsy. I look forward to traveling to India soon to experience this inspirational country first-hand”.
Welcoming the brand, Darshan Mehta, CEO, Reliance Brands, said, “I am confident that kate spade new york’s iconic personality will resonate with the Indian woman and its playful sophistication will add a refreshing twist to her wardrobe. It is with great pleasure that we look forward to our partnership with Kate Spade & Company and grow the kate spade new york brand in India”.