Kellogg India launches Chocos Fills

Kellogg India, country’s leading breakfast cereal maker, has recently announced the launch of Kellogg’s Chocos Fills. It’s a unique offering which can be eaten both as a breakfast cereal and as a snack. Kellogg’s Chocos Fills is being made available in major general and modern trade outlets across all markets in the country.

Kellogg’s Chocos Fills is a cereal snack with chocolaty filling.

Speaking about the new product offering, Mohit Anand, Managing Director, Kellogg India, said, “Kellogg’s Chocos Fills gives us an opportunity to go beyond the breakfast cereal category and strengthen our snacking portfolio. Given the growth that the snacking industry has seen over the years, the size of the opportunity is huge and Kellogg’s Chocos Fills helps us to tap into a bigger pool and serve more consumers. The product has been developed after extensive consumer research and we hope it will delight the consumers.”

Sumit Mathur, Director-Marketing, Kellogg India, speaks about the uniqueness of the offering, “Kellogg’s Chocos Fills is a versatile product which opens up new consumption occasions for the brand. The food will delight consumers with its unique experience of taste with the goodness of grains.” Kellogg’s has chosen a multi-media route to launch Kellogg’s Chocos Fills.