Keventers appoints Shaurya Prabhat as CEO

Keventers, the century-old milkshake brand owned by Super Milk Products Pvt. Ltd., has named Shaurya Prabhat as Chief Executive Officer. Shaurya, who joined the company in 2017 and most recently served as Director and Chief Strategy Officer, succeeds Agastya Dalmia, the Promoter and Founder, who revived the brand for a new generation.

Shaurya originally joined Keventers to lead business development when the company was primarily a franchise-led operation. Over eight years, he has taken on progressively broader responsibility across strategy, business excellence, HR, marketing and operations, eventually shaping the brand’s commercial direction from New Delhi. Before Keventers, he worked at The Smart Cube (now a WNS company), where he advised Fortune 100 clients across a variety of sectors, including retail, banking, pharma and oil & gas. He holds a BSc in Economics from the University of London and an MSc in Economics from the University of Warwick.

“I’d like to thank the Board for entrusting me with the responsibility of shaping the company’s next phase of growth,” said Shaurya Prabhat, CEO & Managing Director of Keventers. “What I’ve learned over eight years is that the mission never really changes: grow the company, grow the brand, and do it with honesty. If you manage your inputs with excellence, the outcomes take care of themselves. I’m extremely excited about the vast opportunities ahead for us.”

Shaurya’s immediate priorities include opening 70 new outlets in the next one year, tripling the size of the business within three years, and doubling that again by year five. Beyond the core outlet business, the company sees growth potential in retail and FMCG, quick commerce, and institutional sales - part of a longer-term “House of Brands” vision to build a portfolio of food and beverage names for the next generation of Indian consumers.

Keventers is also leaning into the language of a new generation. Gen Z consumers don't just buy a product - they buy into a story, a feeling, an identity. Shaurya recognises this shift and is steering the brand accordingly - whether that means showing up authentically on social media, building experiences that are worth sharing, or launching products that feel of-the-moment. From waffles and boba to cheesecake ice creams, Keventers has already begun speaking that language on the menu as well. The goal is simple: make a 20-year-old today feel the same way their parents did when they had their first Keventers product.

“I have worked alongside Shaurya for over eight years and known him for longer - I have seen how he thinks, how he leads, and how deeply he cares about this brand,” shared Agastya Dalmia, Founder of Keventers. “He has led almost all significant decisions we have taken over the years and helped us navigate through the most complex of situations – from Covid and restructuring our business model to fundraising and governance. I could not be prouder of what we have built together, and I could not be more confident about what he will build next.”