Kindness is the currency at this pop-up store in NY
By Retail4Growth Bureau | June 03, 2024
American brand Mrs. Meyer's Clean Day recently launched the first-ever Compassion Store, a pop-up that let people exchange compassionate acts for garden essentials.
In an innovative example of stores driving meaningful initiatives, American home and body care brand, Mrs. Meyer's Clean Day, recently announced the launch of what it called ‘the first-ever Compassion Store,’ where compassion is currency. This was part of the second inaugural year of the brand's ‘Lots of Compassion’ program, a national commitment empowering community growth through the transformation of vacant lots into flourishing gardens.
“With two-thirds of Americans feeling that the U.S. has a 'Compassion Gap,'1 Mrs. Meyer's Clean Day launched the Lots of Compassion program last year to show how the goodness of the garden can grow a more compassionate world. In exchange for small acts of compassion, Compassion Store shoppers will receive useful products that will help them grow compassion in their own backyards,” said the company statement.
Inside the shop, there's no need for cards or cash – only kindness. The free experience transforms a vacant retail space into a hub for tangible acts of compassion like calling or texting a loved one, supporting a small business with a positive review, posting something kind on social media, or manifesting self-compassion with a postcard. These acts could be exchanged for garden-themed items like plants, a bouquet, Arber organic plant food, or Mrs. Meyer's Clean Day Compassion Flower Hand Soap.
The Compassion Store was located at 2 Rivington Street, New York, NY 10002, and was open for a limited time last weekend beginning Friday, May 31 to Saturday, June 1 from 11 a.m. – 7 p.m. ET.
Mrs. Meyer's Clean Day is also spreading compassion across the country with mini-versions of the Compassion Store at various Walmart locations throughout June in Phoenix, AZ; Ft. Smith, AR; Chicago, IL; Rockford, IL; and Dallas-Fort Worth, TX.
The Compassion Store and Walmart pop-ups are extensions of Mrs. Meyer's Clean Day's Lots of Compassion program, a five-year commitment to donate $1 million from Compassion Flower product sales in support of local efforts transforming vacant lots into community gardens. This year, for every Compassion Flower Hand Soap sold on MrsMeyers.com, in-store at Walmart and on Walmart.com, $1 (up to $200K annually) is donated directly to nationwide community garden efforts.
