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Kohl’s announces partnership with Lands’ End

By Retail4Growth Team | March 23, 2020

150 Kohl’s stores will feature a Lands’ End shop-in-shop experience, offering customers an assortment of relevant products for the whole family all year round.

Kohl’s, American department store retail chain, has announced a new partnership with Lands’ End to offer the brand’s entire assortment of women’s, men’s, kids and home goods on kohls.com, directly fulfilled and shipped by Lands’ End, beginning fall 2020.

 “The addition of Lands’ End, a market leader in the classic, casual lifestyle, into Kohl’s brand portfolio further strengthens our product leadership and our ability to deliver unmatched national brands to Kohl’s customers,” says Michelle Gass, Kohl’s CEO.

Additionally, 150 Kohl’s stores will feature a Lands’ End shop-in-shop experience, offering customers an assortment of relevant products for the whole family all year round. In-store products will rotate seasonally beginning with outerwear in fall 2020, including jackets, vests and cold weather accessories, followed by swimwear for the family in early 2021.

 “We’re thrilled to be partnering with Kohl’s as we work to meet our customers wherever, however, and whenever they want to shop, whether that’s online, at our retail stores or—as is often the case—at Kohl’s,” says Jerome Griffith, CEO, Lands’ End. “

 

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