LimeRoad launches #ShopByCity to promote Indian manufacturers & artisans
By VJ Media Bureau | Vjmedia Works | December 04, 2014
India's first social commerce platform, LimeRoad takes the high road and creates Shop by City feature to promote Indian artisans, weavers and vendors.

With the ongoing'Make in India' campaign by Government of India designed to facilitate investment, foster innovation, enhance skill development and build best-in-class infrastructure, LimeRoad's #ShopByCity initiative is a well-thought out and inspired extension. On the launch of the campaign, Suchi Mukherjee, CEO & Founder, LimeRoad says, "At LimeRoad, we are on a mission to create India's most extensive delightful discovery platform. Our focus is lifestyle and a clear testament of delight lies in the fact that 80 per cent of our users visit us on our mobile app 7-10 times per month. This we believe is a best in class metric. India is a treasure trove of fine skilled artists and'#ShopByCity' is our endeavour to help these gorgeous products to reach audiences across the country. In the true spirit of discovery, we want our users to discover local delights, speciality stores and hidden craftsmen of our country from the comfort of their homes. We at LimeRoad take pride in being the first in our industry to extend support to the larger national interest campaign.â€

Neha Dhupia, Style Director at LimeRoad, says,'Handpicked from the local lanes of incredible regions of India, carefully curated to blend in with one's style, LimeRoad's offering is a distinctive collection of over 2,000+ unique handcrafted saree styles at amazing prices. It's going to be captivating for every woman to create her look by creating her own unique mix of Indian flavours of Kolkata, Banaras or Lucknow with so much ease and convenience.'
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