Last updated : September 09, 2020 4:26 pm
The international fashion giant plans to introduce 20 new outlets this year.
“With our emphasis on glamorizing ARROW brand further with this powerful campaign, we are seeing a large growth opportunity in big metro cities. Hrithik has a vital social media reach of nearly 8 Crore cool people that will spur demand and excite our consumers to visit our remodeled stores, which reflect the glamorous New York spirit with a distinct art deco look,” stated Shailesh Chaturvedi, Managing Director and CEO, PVH brands at Arvind (Tommy Hilfiger, Calvin Klein & ARROW),
Hrithik Roshan, ARROW brand ambassador, reacted to this collaboration and exclaimed, “I consider style to be an extension of one’s personality. Suiting up with ARROW, adds a touch of the brand ethos to my appearance. Its seasoned adaptability to fashion trends since 1851 and decades of consumer trust, have me proud to endorse ARROW.”
ARROW has been securing consumer trust for more than 160 years through its world-class quality and convenient approach. The upcoming ventures will assist in escalating the brand’s prominence.