Last updated : January 10, 2018 12:39 pm
Avery Dennison acquires Mactac and Hanita Coatings to strengthen its portfolio in graphics business, which is foreseen as the company’s growth engine for the next 10-20 years.
Talking to Retail4growth on the merger, Shamrendra Kumar, Business Head, Avery Dennison Graphics Solutions, South Asia, and East and West Africa, explained, “We are adopting a dual brand strategy without changing or diluting the brand equity that Mactac or Hanita already have in the market. Mactac has widest range of Polymeric and speciality products. The latter variety is tailor-made for retail applications. Glass facades are used hugely in most of the retail spaces today. Mactac has a projection film that can convert a glass façade into an interactive screen, which can directly project the brand’s advertizing/communication etc. Textured film is another variation from Mactac which is