Last updated : June 24, 2022 9:56 am
The 13th edition In-Store Asia, part of EuroShop Dusseldorf, which is to be held at Jio world Convention Centre (JWCC) in Mumbai during 29 June - 1 July, will bring together industry stakeholders and highlight cutting edge ideas in the Indian retail segment through the Expo, the Convention and the VM&RD Retail Design Awards.
The Expo, spread over a gross area of 10000 sq meters, will also include the Tech Village Pavilion this year, showcasing the latest in retail technology. Another highlight this year is the Materials Lounge in partnership with IIID, which will display the latest materials used by the design community in stores.
A popular attraction at In-Store Asia has always been the VM Challenge and this year is no exception. While the broad format of VM Challenge remains unchanged, it has been tweaked slightly this year with additional levels of evaluation and added flavour .
The 13th edition of ISA comes at a time when the Indian retail business is bouncing back after a long and challenging period of pandemic induced lockdowns and uncertainties. In keeping with this, the theme for In-Store Asia Convention 2022 is: Reboot, Rethink and Redefine Retail Experience in the post Pandemic times. As Surajit Bit, Director - Projects & Marketing Communications, Messe Dusseldorf India Pvt Ltd, says, “We believe In-Store Asia is a melting pot of the latest ideas and developments in retail and its focus is on important domains like tech innovations, shopper marketing, future predictions, VM, retail experience design, sustainability and store design. The Convention, with its speaker line-up
The VM&RD Retail Design Awards 2022, which has received more than 170 entries across 22 categories, will also include the felicitation of the winners of VM&RD Awards 2020 , which were presented virtually in 2020 in the wake of the Pandemic . As Surajit says, “This year will see the amalgamation of pre Pandemic and post Pandemic retail ideas.”