By: Chanda Kumar
Last updated : January 23, 2019 7:42 pm
Present across 27 countries and with over 700 stores, MUJI - the Japanese Lifestyle retailer opened their first store in Bangalore at VR Bengaluru, Whitefield.
MUJI, which comes from the Japanese phrase ‘Mujirushi Ryohin’ meaning ‘no-brand, quality goods’ is rooted in the beliefs of simplicity, flexibility and modesty. Their extensive range in India includes men's, women's and children's apparel, bags, shoes and accessories, furniture, homeware, beauty products, stationery, electronics, bedding and travel goods.
MUJI, which started as a private brand of The Seiyu, Ltd. in December 1980 with only 40 products, has grown and now offers about 7,000 products. Ryohin Keikaku was spun off from Seiyu in 1989 and became a manufacturer/retailer for the planning, development, production, distribution and sale of MUJI products, which include diverse necessities such as clothes, household articles and food. MUJI aims to offer a “simple, pleasant lifestyle at reasonable prices” by making the best use of the materials while considering environmental issues. The company has over 700 stores in 27countries and areas, including Japan.