Last updated : October 11, 2017 10:53 am
The online store will be part of Mango-Myntra partnership’s second phase of execution of omni channel strategy.
Daniel Lopez, Executive Vice President, Mango, told Retail4growth, “We are putting consumers into the center of our online-offline merge not only in India but all over the world. We will be inspired hugely by consumer data and trend for our presence in India in years to come. Backed by our robust omni-channel strategy we are also expecting 250% growth in a few years.” The digitally-enabled Mango stores have recently opened in Delhi and Kolkata and the brand has plans to take the store count to 25 in next 5 years.