Last updated : January 23, 2019 7:42 pm
A greater ratio of private labels, monthly refreshes and a keen focus on margins to lift fortunes of the department chain.
LEVERAGING MADURA'S STRENGTHS |
· Pantaloons and Madura Fashion & Lifestyle, both owned by Aditya Birla Nuvo, have leveraged each other's strengths · While Pantaloons has got Madura's menswear brands to widen its range, Madura has got a new sales channel · Pantaloons has Peter England across its stores. It has also retailed the more premium Van Heusen and Louise Phillippe at some outlets · "Madura's operations and merchandising are superior to Future group. Its brands have helped Pantaloons' menswear,†says Anupam T, CEO, malls, Runwal group, which is a developer whose mall in Mumbai houses a Pantaloons outlet |