Last updated : November 21, 2017 10:21 am
Rheson will be listed on Shoppers Stop’s exclusive flagship store on Amazon.in, as Rheson will make its debut on Amazon.in with five main themes – Inspiration from the Nostalgic 90s, Mogra, Relaxistan, Emoji and the Mithai collections.
Rhea Kapoor said, "We are so stoked by the runaway success of Rheson. Sonam and I wanted to create a brand keeping the Indian girl and her sensibilities in mind. So, it’s really heartening to see that girls from all over the country have taken so
Govind Shrikhande, Customer Care Associate and Managing Director, Shoppers Stop Ltd. said, “Rheson has resonated strongly with our customers across Shoppers Stop stores and our online store. Given Rheson’s early success and potential customer demand across the country, we believe it is an opportune time to elevate the brand’s reach. As part of our commercial agreement with Amazon.in, Rheson is one of our first exclusive brands that will be listed on Shoppers Stop’s exclusive flagship store on Amazon.in. We are confident that this arrangement will give significant boost to Rheson’s growth story.”
Commenting on the launch, Arun Sirdeshmukh, Head, Amazon Fashion said, “Taking our commercial partnership with SSL forward, we are thrilled to launch Rheson, one of the most successful brands at Shoppers Stop, on Amazon.in. Drawing upon each other’s strengths to serve the evolving customer base in India, this launch further extends Amazon Fashion’s leadership on selection and offer customers an instant and easy access across the country. We will continue to introduce new fashion products and brands from their wide portfolio and enable Shoppers Stop to access Amazon.in’s nationwide customer base and expand reach in newer geographies”.