Strengthening presence in the offline space, Urban Ladder launched its exclusive sofa lounge at HSR Layout in Bangalore. According to the retailer, the long-term plan is to open 6 sofa lounges across India by December 2017
Kaustabh Chakraborty, SVP - Customer Operations and Retail, Urban Ladder said “Sofas are our largest category. The entry into offline will boost the popularity of this category and revolutionise the sofa buying process for customers. The long-term plan is to open 6 sofa lounges across India by December 2017.” This unique offline store format is set to fetch diverse consumers to Urban Ladder which will in turn increase their consumer hold and add to their repute as a brand name. Currently, Urban Ladder caters to 18 major cities in India including Bangalore, Chennai, Delhi, Hyderabad and the number is anticipated to increase soon.