Urban Ladder launches its exclusive sofa lounge in Bangalore

Leading online brand in the home furnishing space, Urban Ladder unveiled its first sofa lounge at HSR Layout, Bangalore, the heart of the city’s largest new home belt. Redefining the comfort, fabric and styling, this new store involves various ergonomic factors where customers can assess the quality, dimensions and their preferences as per the range available. With a strong digital integration, the store will offer customers an interactive touch interface ensuring they perfect their choice. Urban Ladder offers various fabric options plus a huge choice of shapes, colours and finishes, as well as several design variations for customers to consider, with mix & match opportunities. All of this will be made available through the lounge.

Kaustabh Chakraborty, SVP - Customer Operations and Retail, Urban Ladder said “Sofas are our largest category. The entry into offline will boost the popularity of this category and revolutionise the sofa buying process for customers. The long-term plan is to open 6 sofa lounges across India by December 2017.” This unique offline store format is set to fetch diverse consumers to Urban Ladder which will in turn increase their consumer hold and add to their repute as a brand name. Currently, Urban Ladder caters to 18 major cities in India including Bangalore, Chennai, Delhi, Hyderabad and the number is anticipated to increase soon.