L'Oreal to remove words 'White, Fair, Light' from Skincare Range
By Retail4Growth Team | June 29, 2020
Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.
French cosmetics major L’Oreal Group said it will remove tags like white, fair and light from all its skincare products. The move comes after FMCG major Unilever announced a similar move.
"The L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair or fairness, light/lightning from all its skin even-ing products," the company said in a statement.
L'Oreal is a big player in the personal care category and owns global brands like Garnier, L'Oreal Paris, Maybelline New York and NYX Professional Make Up.
Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.
FMCG major Unilever recently announced that it is withdrawing the word 'Fair' from its popular skincare brand 'Fair & Lovely'. US-based healthcare and FMCG giant Johnson & Johnson (J&J) has also stopped the sale of its skin-whitening creams globally, including in India.
French cosmetics major L’Oreal Group said it will remove tags like white, fair and light from all its skincare products. The move comes after FMCG major Unilever announced a similar move.
"The L'Oreal Group acknowledges the legitimate concerns about the terms used to describe skin even-ing products, and has therefore decided to remove the words white/whitening, fair or fairness, light/lightning from all its skin even-ing products," the company said in a statement.
L'Oreal is a big player in the personal care category and owns global brands like Garnier, L'Oreal Paris, Maybelline New York and NYX Professional Make Up.
Several companies have been forced to reassess their products and branding following the 'Black Lives Matter' protests across the globe.
FMCG major Unilever recently announced that it is withdrawing the word 'Fair' from its popular skincare brand 'Fair & Lovely'. US-based healthcare and FMCG giant Johnson & Johnson (J&J) has also stopped the sale of its skin-whitening creams globally, including in India.
