LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22
By Retail4Growth Team | April 19, 2021
Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.
Indian OOH, which has been undergoing a makeover in the last 4-5 years with the infusion of new technologies and practices, is expected to see transformative changes in the near- to medium-term after the business came under a deluge of challenges precipitated by the ongoing Covid19 pandemic.
Keeping in view the dynamic changes and the growth opportunities that beckon Indian OOH in the near future, V J Media Works, publisher of Outdoor Asia magazine and Media4Growth news portal, will be organising India’s largest exposition of OOH solutions under the banner ‘OOH Expo’ (www.oohexpo.com) at the Nehru Centre in Mumbai on January 21-22, 2022.
Commenting on the planned OOH Expo 2022, Vasant Jante, Managing Director, VJ Media Works, said, “A growing number of companies from within India and the overseas are coming up with compelling technology and creative solutions for OOH. The Expo will provide a great opportunity for these companies to showcase their product and service offerings, demonstrate their application and closely interact with potential buyers. The Expo will also contribute to the creation of a tech ecosystem for OOH and DOOH, that will eventually help this advertising medium to garner a larger share of the ad spends.”
Notably, the title sponsorship of OOH Expo has been taken up by LPFLEX, a subsidiary of Maas & Roos. The company, with its 98+ years’ experience in the industry, is playing an instrumental role in the smooth transformation of OOH.
With a combined capacity of 200,000+ sq.ft of production facilities in Germany, Dubai and India, the Expo title sponsor LPFLEX is well placed to drive the transformation of technology- driven Digital OOH (DOOH) market. “There is a strong-felt need for the industry to embrace new and interactive technologies, new display technologies and formats, and audience data metrics are the key drivers for DOOH industry.” Said K Madhavan, Managing Director, LPFLEX. He added, “During this period of recovery and subsequent growth, Indian OOH markets requires players across the spectrum to adopt the latest technologies and processes in order to get ahead of the growth curve. We welcome and are pleased to be a part of a platform for the exposition of cutting-edge technologies and solutions.”
The OOH Expo is expected to showcase state of the art technologies such as:
- Display technologies – static & digital on conventional, transit, ambient media
- IT software for content management systems (CMS)
- Outdoor signages
- Innovative OOH media formats including use of augmented reality
- Mobile solutions for OOH
- Programmatic OOH platforms
- ERP solutions
- DOOH content
- Digital outdoor printing
- Green OOH
- Fabrication of OOH media structures
- OOH Lighting
- OOH monitoring tools
- OOH audience measurement metrics
The Expo will have three modules: (i) The display stalls; (ii) Buyer-seller meet-ups; and (iii) Workshops on tech application, use of new materials, etc.