Macromedia’s Indura Wallcoverings unveil new textures for retail & hospitality
By Chanda Kumar | June 19, 2026
The print-on-demand wall covering from Macromedia Digital Imaging recently unveiled a new range of textures including the Masonry texture and Grass-cloth finish, ideal for high-traffic, high-touch areas in retail, hospitality and public space.
Wallpaper and coverings are all the rage today, and they are here to stay. Popular for their ability to transform and define any space instantly. Indura Wallcoverings, a versatile collection from Macromedia Digital Imaging's on-demand decor division, recently unveiled a new range of textures and options that allow designers to create unique wall finishes. The Masonry texture and Grass-cloth finish stand out among the others, including canvas, paint roller, and sandblast finishes.
Among many commercial interior projects, Indura makes an appearance at the Starbucks outlet in Phoenix Mall of Asia, where the wallcovering range was used to create a captivating illustration with unique texture, vibrant colours, and zero visible joints.
"Our wallcoverings are ideal for high-traffic, high-touch areas in retail, hospitality and public spaces. Our installations work well even in museum projects that require the graphics to look perfect under focused lighting," said Santhosh PG, Chief Marketing Officer, Macromedia Digital Imaging Pvt Ltd, while also sharing that Indura Wallcoverings will be opening its experience centre at Indiranagar, Bengaluru.
The print-on-demand wall covering also addresses concerns around maintenance and durability. Indura's range is scuff- and scratch-resistant, treated against mold and mildew, and offers tough resistance to stains from coffee spills and sauces. The surfaces are also wet-cleanable using a mild soap detergent and a sponge.
Indura's fabric-backed wallcoverings reproduce colours, patterns, graphics and photography using 8-colour UV inks, which are GREENGUARD certified for indoor use and come with a 5-year warranty.
