MADAME launches 18 exclusive stores in 12 months

Home grown women’s western wear brand MADAME has announced that it has launched 18 new stores across the country in 12 months, a testimony to MADAME’s growing popularity and acceptance among consumers.

According to the company statement, the brand has been trying to cater to the untapped market segment in India through its store expansion strategy. “Indians love fashion and people living in Tier 2 and 3 cities are equally aware of the global fashion trends. They are looking for brands to offer them western fashion options at affordable prices. MADAME wants to cater to this segment as a commitment to fulfil the fashion needs of modern Indian women across the country. We are satisfied with our performance this year and look forward to further expand in the coming year,” said Akhil Jain, Executive Director of the Jain Amar Group.

With the opening of the two new stores, MADAME now has more than 155 Exclusive Brand Outlets across India. The brand has launched in the states like Himachal Pradesh, Punjab, Madhya Pradesh, Maharashtra, Assam, and many more. At the same time, MADAME is trying to cater to a larger customer base through its exclusive e-commerce platform – Glamly.com

The brand says it has also witnessed a 12% YOY growth in sales in the July to September quarter this year. In the October to December quarter, MADAME has achieved a 25% sales growth.