Marico enters ayurveda segment through Saffola
By Retail4Growth Team | September 17, 2020
The new range - the Kadha Mix and the Golden Turmeric Milk Mix - is being made available across modern trade outlets and e-commerce platforms along with its own online Saffola stores
FMCG major Marico announced its foray into the traditional Ayurveda products through its popular brand Saffola.
“Recognising the need for superior quality immunity-boosting products, Marico has forayed into the Ayurvedic segment under Saffola, a brand synonymous with healthy living,” it said in a statement.
The new range consists of Saffola Kadha Mix and Saffola Golden Turmeric Milk Mix, both made with the goodness of traditional recipes along with added ingredients, Marico added.
The new range of Saffola ImmuniVeda ayurvedic products – the Kadha Mix and the Golden Turmeric Milk Mix – are contemporary format innovations which make these traditional recipes more enjoyable to all family members while boosting immunity from within.
The new range is being made available across modern trade outlets and e-commerce platforms along with its own online Saffola stores.
Marico has been innovating and intensifying its hold in the health and hygiene category. It has entered into the hand hygiene segment and recently introduced Saffola Honey.
Under its brand Saffola, Marico is having a portfolio of edible oils, oats, honey and the Saffola Fittify Gourmet range.
