McDonald's brings McCafe to India

Hardcastle Restaurants Private Limited, the Master Franchisee for the West & South Indian operations of McDonald's Restaurants, has brought the coffee retail format McCafe to India at its McDonald's® Restaurant at SOBO Central, Mumbai on October 14, 2013.
 
 Amit Jatia, Vice Chairman, Westlife Development Ltd. said, "We see huge potential within the Indian marketplace. Customers have a strong taste for coffee in India, the specialty segment is growing, and we really believe we have found a great place for us to be able to offer quality espresso coffees that will appeal to coffee connoisseurs and those that are new to the growing marketplace. We see an opportunity to continue expanding our beverage platform and efforts to gain a greater share of the very sizeable Indian beverage market.” He further added, "The McCafé® brand launch will be an acceleration for our business and the biggest initiative we have undertaken since we revolutionized the way people eat breakfast on-the-go with the introduction of our breakfast menu over 3 years ago. We believe McCafé® will drive our beverage and food business to unparalleled heights and solidify McDonald's® as an indisputable leader in the Indian quick-service restaurant arena.”
 
The launch of McCafé® brand will be a major step in the beverage growth strategy. The expansion of the McCafé® brand and its product offering is part of the company's goal to elevate its coffee portfolio and become India's favorite destination for great food and beverages.
 
In addition to extending its McCafé® product portfolio, initiative gave the company a unique opportunity to create a defined space for McCafé in-restaurant, creating a brand within a brand at the point-of-sale.
 
The concept of McCafé® operating inside the existing McDonald's® restaurants opens the door to more Indians to a premium coffee experience. The beverages' price range starts from Rs. 90 for a Latte or Cappuccino and only Rs. 110 for a Frappe, and are available from 7 a.m to 12 midnight, daily.