MINISO reveals business strategies; to focus on expansion and phygital presence
By Retail4Growth Team | Retail4Growth Team | February 19, 2021
The brand is working towards becoming a world-leading new retail platform competent of incubating more sub-brands.
The lifestyle product retailer, MINISO reveals the company’s business strategy in to diversify business and run multiple brands in 2021. The brand is working towards becoming a world-leading new retail platform competent of incubating more sub-brands.
MINISO is all set to expand its operations in China and other countries with more stress on digitalization. The company is aiming to cover the domestic market in China and open store in Tier 3 cities and rural areas. The company has also aspired to spread its wings in the overseas market despite Covid constraints and open stores in countries like India, Indonesia, U.S.A, Colombia, Mexico, Egypt, and Spain.
It has also announced the ‘Art Toy’ that will be the strategic product category of focus in 2021 and beyond.
Robin Liu, Chief Marketing Officer, MINISO, stated “Covid-19 is a catalyst that has accelerated our digital transformation and embrace of online channels. We will keep broadening our online sales channels.”
The company’s will increase digitalization by opening unmanned stores in China with products also soon going to be accessible on all online channels including its self-owned online stores, WeChat mini program and flagship stores on important e-commerce platforms. It will apply same theory to expand its e-commerce operations in overseas markets.
