MMX announce senior leadership changes

Micromax Informatics, leading smart devices player, announced the appointment and elevation of Shubhodip Pal as its new Chief Marketing & Commercial officer and Group Head for VAS and online sales. This development reflects Micromax’s vision of stepping up to the next phase of growth as it continues its journey to reinforce itself as a leading smart devices player. In his previous role at the organization, Shubhodip was the Chief Operating Office at YU Televentures, a 100% subsidiary of Micromax Informatics. The announcement comes in light with the current Micromax CMO, Shubhajit Sen deciding to move on to pursue other interests.

Taking over the new role, Shubhodip will be tasked to focus on leading all marketing, VAS and online sales efforts for the company globally (including Micromax and YU business), while strengthening the overall brand communication. He will focus on consolidating Micromax’s strong presence in the market, driving relevant business partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.

Commenting on Shubhodip’s appointment, Rahul Sharma, Co-Founder, Micromax Informatics, said, “Shubhodip has been instrumental in brand development for Micromax at various stages – be it his previous role as the CMO for the company or his most recent role as the COO for YU. As Micromax takes a new growth trajectory in 2017, focusing on becoming an evolved player across categories, Shubhodip with his added responsibilities will play a vital role in growing the brand. He has a proven ability to create strategic clarity, drive innovation and growth, ensure disciplined execution, and deliver results. With his strengths as a marketer and strong business acumen, I firmly believe Shubhodip will be a strong partner to the brand and take it to newer heights.”

Commenting on the new role Shubhodip Pal, CMCO, Micromax Informatics, “Micromax has always been close to my heart and I am excited to take on the new role, especially when the brand is experiencing such a phenomenal transformation. Having been a part of Micromax family for some time now, I look forward to taking additional responsibilities and creating bigger, better successes for the brand in the coming time. It indeed is a great opportunity for me to lead multiple divisions as the brand looks at further strengthening its position in the Indian & global markets.”