Mock-ups and real-life settings mark Gravity Bath’s first stores in New Delhi & Mumbai

Mock-ups, bathrooms and live experience zones that allow customers to interact with the products in real-life settings - these are the hallmarks of bathware and home furnishing stores today as customers increasingly seek new store experiences for better buying decisions for their homes. Brands for their part are making sure to cater to customers’ needs for experiential store experiences.

Bathware brand Gravity Bath Pvt. Ltd. has announced the launch of its first-ever company-owned store in New Delhi & Mumbai. Spread across an expansive layout, the Gravity Bath store in New Delhi & Mumbai is designed to immerse visitors in a comprehensive bathware experience.

The space showcases the brand’s wide product portfolio. But beyond the product display, the stores introduce mock-up bathrooms and live experience zones that allow customers to interact with the products in real-life settings. Specialized mock-ups include a vibrant and trendy Youth Bathroom, an indulgent Hotel Bathroom, an elegant Premium Home Bathroom, a safe and playful Kids Bathroom, a comfort-focused Senior Bathroom, and a Live Shower Area for water-flow demonstrations and product trials.

The idea behind launching Gravity’s own store stems from identifying three major gaps in the bathroom fittings market, as shared by the brand’s Founder and Director, Anoop Garg. “First, there was a lack of pricing transparency in the premium bathroom segment—customers often had to pay inconsistent or very high prices for branded premium products. Second, there were very few hygiene products made for different age groups, like children or the elderly. And third, we noticed a significant gap in buyer awareness - many customers are unsure of what products they truly need for their bathrooms according to their requirements. Our stores are made to solve these problems.”

Gravity Bath informs that the new stores marks a major milestone in the brand’s journey from a modest two-person operation in 2006 to a ₹200+ crore enterprise with a pan-India presence. “With this launch, Gravity takes a bold step forward in bringing its complete range of bathroom solutions directly to consumers through a thoughtfully designed experiential retail format,” says the company statement.

It adds that the new stores are direct extension of the brand’s philosophy—“Designed to bring joy to life’s moments.”

“As part of its strategic growth plan, Gravity aims to become a ₹1000 crore brand by 2028. Opening company-owned stores is an important step in this direction. These stores will help us give customers a smooth and clear shopping experience and let us connect with them directly. They also act as education hubs, where consumers can see the latest bathroom innovations made specially for Indian homes and water conditions,” sums up the company.

Along with company stores, Gravity says it is also entering the franchise model. “We want to show our dealers the kind of modern, premium and informative stores they can also set up in their own areas. Gravity is offering end to end support for store setup, branding, and marketing, so dealers can open such experience driven informative stores,” it shares.