The Indian Garage Co. strengthens retail presence
By Retail4Growth Bureau | July 31, 2025
The homegrown fast fashion brand is set to unveil its second Pune store at Elpro Mall on August 2-3, 2025, part of its strategic vision of expanding across India's fashion-forward markets.
The Indian Garage Co. (TIGC), a fast-growing homegrown fast fashion brand is set to unveil its second Pune store at Elpro Mall on August 2-3, 2025.
The company says that the new launch, which following the resounding success of its first Pune outlet at Amanora Mall, aligns with its strategic vision of expanding across India's fashion-forward markets.
The Elpro Mall outlet, 1373 square feet, promises an immersive, Gen Z-friendly shopping experience.
“The launch of our second store in Pune marks a pivotal moment in Indian Garage’s offline expansion strategy. Elpro Mall presents a brilliant opportunity for us to reach new audiences and deepen our connection with the city’s fashion-forward community. Our focus remains on delivering accessible, trend-driven collections and an engaging in-store experience with every store opening, said Anant Tanted, Founder & CEO, The Indian Garage Co.
Alka Dembla, Head of Retail, The Indian Garage Co., added, “We are dedicated to creating modern spaces that are more than just stores, they are hubs of style, expression, and inspiration. The Elpro Mall location has been designed to reflect Pune’s vibrant youth culture, offering a dynamic retail encounter for all shoppers.”
The Elpro Mall store will open its doors at 10:30 AM on August 2nd, with two full days of celebration during the Fashion Frenzy Sale weekend.
This opening is part of Indian Garage’s robust retail expansion blueprint, with upcoming store launches planned across Maharashtra, Karnataka, Andhra Pradesh, and Uttar Pradesh. The move aligns with the brand’s mission to bring global, fast, functional, and fashionable pieces to tier-1 and tier-2 cities across the country.
