‘More than just a store,’ says Yamaha as it marks its 200 showrooms milestone
By Retail4Growth Bureau | June 16, 2023
India Yamaha Motor marks its milestone of 200 Blue Square showrooms across India, which are positioned as biker community spaces, and are part of the company's ‘Call of The Blue’ Campaign with the focus on strengthening presence in Indian market.
India Yamaha Motor (IYM) Pvt. Ltd has announced that it has achieved the milestone of setting up 200 Blue Square showrooms across India. It is part of the company's plan to create a comprehensive 3S network unified under the Yamaha Blue theme, while fortifying the company’s presence in the Indian market.
The 'The Call of the Blue' brand campaign was introduced in 2018 and as the company informs, it struck a chord with its customers across the nation. Building upon this campaign's success, Yamaha introduced the concept of Blue Square outlets in 2019, serving as a prominent platform to showcase Yamaha's premium positioning and product range,.
“The essence of Yamaha’s Blue Square outlet goes beyond being a mere retail space. It stands as a comprehensive solution, catering to every biking need of our valued customers. These showrooms are meticulously designed to facilitate a deep connection with Yamaha's Racing DNA. Furthermore, they serve as a thriving hub for customers to engage with the exclusive Blue Streaks rider community, fostering interactions and exhilarating rides with like-minded individuals who share the same passion for Yamaha,” says the company statement.
Speaking on the occasion, Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, said, “I am truly delighted to share that Yamaha, under its 'The Call of the Blue' brand campaign, has achieved a remarkable feat in India. We have successfully inaugurated 200 Blue Square outlets, which embody Yamaha's commitment to providing unparalleled customer satisfaction and an extraordinary ownership experience while serving as a powerful testament to Yamaha’s rich racing legacy, deeply rooted in its DNA.
Our ambition is to further expand the Blue Square outlets, ensuring that every Yamaha customer receives the exceptional experience they truly deserve from a world-renowned brand like Yamaha. By end of 2023, we plan to increase the count of these exclusive outlets to 300."
