M&S's boutique format stores come to India

Marks & Spencer (M&S) has a real treat lined up for its Indian customers with the opening of its new store at the DLF Mall of India in Noida. The new store is one of the handful stores internationally to feature Marks & Spencer's new premium boutique format and follows the launch of M&S's first boutique format store in India at Pacific Mall in Delhi this May.

Located in India's biggest shopping mall, the new 22,000 square foot anchor store showcases M&S's stylish products across menswear, womenswear, kidswear, lingerie and beauty.

Venu Nair, Managing Director, Marks & Spencer Reliance India, said: "As the largest mall in country, DLF Mall of India is an exciting new shopping destination and we're delighted that it's now home to our brand new anchor store. Our inspiring new boutique store environment combined with our latest must-have summer collection will bring a truly special shopping experience for our customers in Noida and Delhi.”  

The new M&S boutique format aims to make the store more inviting and inspiring for customers to shop with flattering lighting, large mirrors and seasonal imagery. At the entrance, the striking welcome zone will showcase the season's must-have trends and through its new sleek and contemporary boutique fashion displays, customers will be able to see the extensive breadth of styles, fits and outfit ideas available at the new store.

Since 2008, when M&S signed its joint venture partnership with Reliance Retail, M&S has accelerated its expansion across India and now has 56 stores across 25 cities, and successfully launched online in India with Myntra and Flipkart in November 2015.