Mumbai Duty Free opens first Victoria’s Secret store in the city
By Retail4Growth Team | November 21, 2019
Located at the Chhatrapati Shivaji International Airport, Mumbai – Terminal 2, the store design wraps customers with the undeniable luxury and rich brand storytelling that Victoria’s Secret is known for.
Mumbai Duty Free announces the launch of its standalone duty free Victoria’s Secret store. Located at the Chhatrapati Shivaji International Airport, Mumbai – Terminal 2, MDF has partnered with the iconic lingerie and beauty retailer to open the very first Victoria’s Secret store in Mumbai.
The store design wraps customers with the undeniable luxury and rich brand storytelling that Victoria’s Secret is known for. The exterior of the store subtly glows with iconic striped finishes. Once inside, the dramatic interior takes sophistication and glamour to a whole new level. Timeless Victoria’s Secret imagery and eye-catching video content is sure to attract MDF shoppers into the world of Victoria.
Talking about the new store launch, P.K. Thimmayya – CEO, Flemingo Travel Retail Limited said, “We’re very excited to be the first ones to introduce this iconic brand to Mumbai city. This year, we have strategically focused on building our fashion and luxury portfolio and the addition of Victoria’s Secret is a step in that direction. Since the store launch in October we have experienced huge interest in the brand from customers and the initial response is very promising. We are confident that this initiative is an absolute winner and has the potential to deliver great numbers.”
The standalone Duty Free Store is located in Mumbai Duty Free’s fashion and luxury zone features wide assortment including a range of best-selling and newly launched beauty products, a curated assortment of iconic panties, sleepwear and apparel and also some must-have accessories. Additionally, the store also offers chic and functional accessories that add style to everyday, business trips and weekend getaways alike. From cosmetic cases, to fashionable bags, luggage, keychains and passport covers, Mumbai Duty Free’s Victoria’s Secret store is the ultimate shopping hub for the modern jetsetter.