Mustufa Arsiwalla appointed CMO of Britannia Bel Foods

Mustufa Arsiwalla, Marketing Group Manager; Bel Groupe has now been appointed as Chief Marketing Officer of Britannia Bel Foods Private Limited. 

Britannia Bel Foods Private Limited is a Joint venture between Britannia Industries and Bel SA, a French dairy snacking player to develop, manufacture and sell cheese products in India and certain other countries. 

The company informs that Mustufa has been a seasoned consumer marketer and brand strategist with over 17+ years’ of experience in leading brand building and marketing campaigns across diverse categories like Foods, Personal care, and OTC on brands like Frooti, Ferrero Rocher, Kinder Joy all in a leadership role. As a part of this Joint Venture, Mustufa Arsiwalla will lead the marketing function to support the company’s ambitious growth plans with his business acumen and industry expertise. 

“His expertise across multiple consumer goods categories combined with the ability to collaborate with people from diverse backgrounds enables him to add value to the organization's growth. Over the last 3.5 years, Mustufa has had an incredible opportunity to be part of the phenomenal growth story and work with the Bel India and Global team to build The Laughing Cow business and brand in India. This is reflected in multiple accolades won by The Laughing Cow within the last year,” the company statement said.” In his role, Mustufa will lead the company’s marketing function, including portfolio & positive brand strategy, activation & integrated communication, and innovation.

In a social media post, he reportedly expressed his excitement about the role, “I’m happy to share that I’m starting a new position as Chief Marketing Officer at Britannia Bel Foods Private Limited. I am excited to take on this role as we deepen our presence and make delicious and nutritious cheese accessible to families in India. My goal is to continue to strengthen the positioning and visibility of the iconic brand, Britannia The Laughing Cow, catering to the evolving needs of Indian consumers.”