MyDesignation opens first Bangalore flagship, expands beyond Kerala

MyDesignation, Kerala’s homegrown fashion and lifestyle brand, has opened the doors to its first-ever store outside the state and its fourth overall, in the heart of Bangalore’s fashion-forward neighbourhood, 100ft Road in Indiranagar.

After establishing a loyal customer base with three outlets across Trivandrum, Kochi, and Calicut, MyDesignation is now set to introduce its hallmark design innovation and customer-first ethos to one of India’s most competitive and premium retail locations.

The 1500 sq. ft. outlet is thoughtfully designed to deliver a shopping experience unlike any other. It features a yellow façade, the only one of its kind on the entire road. The store breaks traditional retail molds. Instead of mannequins and standard setups, the space offers dynamic seating, a wave ceiling design that starts from the façade, and an open floor layout that encourages exploration and conversation.

With Bangalore already being the brand’s top-performing city in India in terms of online traction, the physical outlet will serve as a hub to directly engage with its vast digital consumer base, with nearly a few lakh customers residing within a 10 km radius of the store.

"Launching our latest flagship store on Indiranagar’s 100ft Road marks a defining moment for MyDesignation,” stated Swaroop Krishnan, Co-founder, MyDesignation. We see this expansion as both a tribute to our loyal customers and a statement about where Indian retail is headed towards premium experiences and bold design.’’