Myntra accelerates its digital transformation journey with Microsoft Cloud

Flipkart-owned fashion platform Myntra has partnered with Microsoft to accelerate its digital transformation and offer an unmatched experience to its customers. Leveraging Microsoft Azure, Myntra is focused on innovation, speed and agility to strengthen its leadership position even further.
 
“As we accelerate our business and grow our value, the ability to scale our technology in a secure environment to accommodate this growth is critical,” said Amar Nagaram, CEO, Myntra. “The Microsoft Azure platform provides our teams the ability to deliver innovative and personalized capabilities for our customers with speed supported by a strong depth of technology expertise from the Microsoft team.”
 
The elasticity of Azure is helping Myntra scale rapidly for big spikes that occur routinely during festive seasons. Since the deployment of Azure, Myntra, has recorded a 50 percent rise in orders in the latest edition of its biennial End of Reason Sale.

Anant Maheshwari, President, Microsoft India, said, “We are thrilled to partner with Myntra to integrate Azure cloud and analytics capabilities in India’s largest fashion e-tailer. The solutions we build together will empower Myntra to be the leading fashion e-commerce experience from India.”
 
Microsoft Azure supports the company’s engineering and product management teams rapidly develop, deploy and test new capabilities. By building and centralizing its data platform on Azure, Myntra is applying advanced analytics and machine learning to gain a comprehensive understanding of customers and deliver highly personalized products, marketing and service for them. The company is using Microsoft Power BI to empower its employees to visualize and act on real-time feedback to create the best customer experience and drive the business.