Myntra launches new Roadster Go store in Bengaluru

Flipkart-owned Myntra’s franchisee has launched a new offline store for its leading outdoor lifestyle brand Roadster at Vega City Mall in Bengaluru. According to a media report, the new Roadster Go store inherits the legacy of brand Roadster’s hi-tech fashion omni-channel experience, which is the first of its kind in the country.

Spread across 3,200 sqft, the new store is reportedly the biggest store for the brand and is 100% RFID (Radio frequency identification) enabled. As per ET report, shopper will be able to pick up their favourite merchandise without any assistance, discover real time online prices and do a self-checkout in 30 seconds by placing all the products in the RFID tray which will capture product details and display the bill on the screen. The bill can be paid using a debit/credit card, upon confirmation, eliminating the need for scanning individual products or removing security tags from each garment.

“Roadster has shown how fashion and technology, when integrated, create unique experiences that take offline shopping to a new level. As a pioneer in omni-channel fashion, Myntra is committed to strengthening its offline presence through a franchise model and offer new experiences to engage customers and make shopping fast and seamless through technology,” Amar Nagaram, Head, Myntra Jabong was quoted as saying in a report.