New adidas Originals store celebrates ‘Aamchi Mumbai’
By Retail4Growth Bureau | October 18, 2021
Located at Mumbai’s shopping hub Linking Road, the 3057 sq ft store will feature multiple elements and artwork celebrating the spirit and essence of Mumbai city.
adidas Originals, opened its first of a kind, adidas Collection Store in the heart of Mumbai’s shopping hub, Linking Road. This collection store showcases latest & finest range of adidas Originals for men, women & kids. The store has been curated to provide consumers with an elevated and superior shopping experience.
Spread across 3057 sq ft, the store will feature multiple elements and artwork celebrating the spirit and essence of Mumbai city. The store is infused with unique elements like trefoil entrance, multiple neon signs and a special Aamchi Mumbai sign in its premises.
There are also two lounge areas within the store resonating the look and feel of Mumbai, with the furniture featuring some famous elements from the city like the rock structure from Marine Drive. The lounge further features antique art pieces and a Bollywood gallery wall that exhibits the artwork inspired by Bollywood posters, a very common sight in Mumbai streets. The store translates the brand’s vision of creating an interactive experience for its customers in the city through these unique elements.
Commenting on the launch of the store, Sunil Gupta, Senior Director, Brand adidas India, says, ‘The adidas Originals Mumbai store offers our consumers the very best-in-class retail shopping experience. Located on Linking Road, the store is an expression of openness; a timeless stage that contributes to an ever-changing culture. The fluid, open-plan design gives space to different elements and highlights products in exciting new ways, juxtaposing past stories with future visions.”