New e-commerce platform to focus on small vendors in tier 2-3

Sadar24 a Delhi-based e-commerce platform founded by Nitin Goel with co-founders Mahavir Mittal and Sonal Garg uses digitalization and a basic Internet connection to put the iconic Sadar Bazar of Old Delhi online for the first time ever. Sadar24.com is a brand owned by Masonic E Com Pvt. Ltd.

With the tagline “Sabse Sasta Sabse Accha” Sadar24 is an aggregator E-commerce platform that works to connect SME, MSME, small vendors, traders, and unorganised markets involved in manufacturing & trading of different products.

This is an endeavour to link customers and sellers, with an emphasis on tier2 and tier3 cities and merchants that lack digital literacy, informs the company. In addition to offering clients a different variety and exclusive product ranges at great deal and within their purchasing power, the platform is aiming to enlist distinctive merchants that are not available on any other digital platform.

Niitn Goel, Co-founder, Sadar24, said, “With Sadar24 we aim to connect with consumers and suppliers, with a focus on tier 2 and tier 3 cities and vendors that are not that tech savvy.

The platform objectives include bringing on distinctive suppliers that aren’t  represented on any other online marketplaces and offering customers a selection of premium product lines at affordable prices and to promote Home Grown Brands.”

According to the company statement, the platform offers over 1 lakh products in 550 + categories, delivered in 22,500 pin codes all over India.

Sadar24 makes it simple for vendors to work by offering the bare minimum of registration papers and a 0% commission model across all categories, making it simple for vendors to operate and comprehend.