New Siemens Experience Centre in Bengaluru aims to redefine customer engagement
By Retail4Growth Bureau | December 11, 2024
BSH Home Appliances has unveiled a state-of-the-art Siemens Experience Centre in Bengaluru, with multiple such experience centres operational across major Indian cities, including Mumbai, Delhi, Chennai, Kolkata and Hyderabad.
BSH Home Appliances, a subsidiary of BSH Hausgeräte GmbH, a global leader in the home appliance industry, has unveiled the Siemens Experience Centre in Bengaluru. Positioned as a state-of-the-art facility, the centre aims to set a new benchmark in customer engagement, “offering a deeply immersive and personalized journey into Siemens' innovative, premium appliances” according to the company.
“The Siemens Experience Centre is designed to revolutionize how customers interact with home appliances. Personalized one-on-one consultations with in-house chefs and experts ensure that every visitor receives tailored guidance, from choosing the right products to understanding their features and receiving post-purchase support,” says the company statement.
A standout feature is the Life Arena, a live kitchen where customers can engage with Siemens' appliances firsthand. For those designing dream kitchens, architects and designers collaborate to craft bespoke spaces that integrate Siemens’ appliances seamlessly into homes.
The Centre showcases Siemens’ range of connected appliances that integrate effortlessly into smart homes. The dedicated studioLine section highlights exclusive, luxury options for discerning customers, accompanied by vibrant storytelling displays that bring every product’s innovation to life.
With an industry-first integrated camera powered by AI, the iQ700 oven allows users to select their preferred browning levels, tailoring results to individual tastes and preferences.
The company cites a Henley & Partners' Centi-Millionaire Report 2024, which says Bengaluru is set to witness a staggering 150% rise in its centi-millionaire population, further driving demand for ultra-premium lifestyle experiences.
Saif Khan, MD & CEO of BSH Home Appliances India, said speaking about the expansion in Bengaluru, “We are excited to announce the opening of the Siemens Experience Centre in Bengaluru, a city that thrives on innovation and smart technology. This market reflects the aspirations of modern Indian consumers who value IoT-enabled appliances, energy efficiency, and premium living. Bengaluru is a key market for us, playing a crucial role in our growth in premium appliances segment. We are proud to create a space where customers can engage deeply with our innovative appliances, discover personalized solutions, and elevate their home living experience to new heights. The Siemens Experience Centre is more than just a retail destination—it’s a hub of inspiration, collaboration, and innovation that underscores BSH’s commitment to consumer-centricity and premium living.”
The company now operates multiple experience centres across major Indian cities, including Mumbai, Delhi, Chennai, Kolkata, Hyderabad and Bengaluru.
