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Nukkadwala estimates an annual turnover of Rs 40 crore

By Retail4Growth Team | January 08, 2020

Currently serving with seven outlets in Gurgaon, Nukkadwala plans to expand with a larger focus on asset-light expansion.

Nukkadwala, a prominent street food café chain from NCR, has entered into an exclusive tie-up with Swiggy's brand factory for two new brands offering a luscious range of Biryani and Burgers from its multiple outlets in Gurgaon, bridging big vacuum and demand in this substantial corporate city with great taste, quality and affordability, the company said in statement.

Currently serving with seven outlets in Gurgaon, Nukkadwala plans to expand with a larger focus on asset-light expansion. The first leg of expansion involves strengthening the group's presence in its home turf of Gurgaon by adding four more dark kitchens in the region to ensure full serviceability across all nooks and corners of Gurgaon. In addition, Nukkadwala plans to enter Delhi by opening six new outlets in Delhi's prime locations with 3-4 dark kitchens supporting each outlet. First of its Delhi outlets have been signed up to be opened at a prominent high street retail market of South Delhi, serving its three brands of Indian Street Food, Biryani, and Burgers under this umbrella. 

Speaking on the expansion, Ravi Gupta- CEO, Nukkadwala, said, "With this plan, Nukkadwala is well placed to grow 5x in the next 18-24 months with 35-40 numbers of outlets including delivery only dark kitchens. Currently serving around 2,40,000 orders annually, with our current capacity of base kitchen and the expansion plan in NCR, we plan to reach around 12,00,000 annual orders in the next 18-24 months with an estimated annual turnover of Rs. 36-40 cr. The next step for expansion will trigger where Nukkadwala will go pan India and to NRI dominant international markets, making it a true Indian multinational Cafe chain." 

"With the advent of new technologies like online delivery platforms and changing consumer habits with a large millennial population, a structural shift has happened in the way food and beverages are ordered and consumed now. For Nukkadwala, it has become extremely important to expand its dine-in outlets in the key market/ corporate locations while complementing it with delivery-only kitchens to capture the full potential of the surrounding market in and around 5-7 km of the outlet. These initiatives help in bringing balanced fixed capital investment with asset-light expansion through delivery-only kitchens. The key to success is to offer multiple brands for delivery under one outlet, thereby gaining volume, profitability, and high ROI,” Says Rajat Shail Kumar, Board Member & Serial Entrepreneur. 

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