ONLY enters east zone with two stores in Kolkata

European fashion brand ONLY forayed into Eastern India with two stores in Kolkata - Forum mall and QUEST. The ONLY store at QUEST is spread across 800 sq ft of area and the store at FORUM mall is spread across a sprawling 1000sq ft. Both the stores re-define the concept of shopping having a classy, chic and consumer-friendly interiors which allow the shoppers to move around and absorb what is on offer to shop.
 
Speaking on the occasion, Vineet Gautam, Country Head BESTSELLER India said, "We are very excited to launch our first two stores in Kolkata at two of the most popular malls in the city - Forum and QUEST. Kolkata is a very critical market for a brand like ONLY and for quite some time we were looking for the right location and we see a lot of potential in ONLY and are focused on our retail expansion across the country and if we get further great opportunity like this we would increase our footprint more in East very soon. ONLY is a perfect fit for the fashion conscious women of Kolkata and we are looking forward to providing our customers in-vogue styles and a truly international shopping experience.”
 
ONLY follows a single retail design theory world wide which is very bold and edgy. As the brand originated from Denmark the interior concept flows from there to every part. The stores have got a distinct look with the use of various elements for the wall which are essentially wood, cemented corrugated sheets and white plastered brick essentially adding a rugged feel to the whole environment.   Flooring and fixtures distinct to each area following the brand's design and visual merchandising philosophy enhance the store appearance making it a pleasurable shopping experience.
 
Both the stores stock ONLY's Spring Summer'14 collection. The clothes have been inspired by the latest trends spotted on the runways. The collection incorporates trends like floral prints, feathers, Denims, graphical tribal influences, nautical inspirations, pop colours, tropical trends, etc.
 
ONLY is a part of BESTSELLER India which markets and sells the four BESTSELLER brands. BESTSELLER India currently has 96 exclusive brand outlets and is present in over 228 shop-in-shops in external multi-brand stores throughout India. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores.