OWNDAYS stores don new brand identity

A brand’s physical store is one of the most dynamic and immersive ways of conveying its personality and character. This is one of the reasons many brands ensure that their evolving identities and approach to shopper experience are reflected in the store design. 

Japanese eyewear brand OWNDAYS has unveiled a new logo and brand identity, marking what is calls “a significant milestone aimed at creating a more unified retail experience globally”. 

With the introduction of a new tagline "OWN 'your' DAYS", the updated identity embodies OWNDAYS' dedication to inspiring individuality and confidence among its customers, informs the company statement.

“The new brand logo symbolises OWNDAYS' evolution as a global brand while staying true to its mission and values. It incorporates a motif that denotes a switch with the concept of "switching on/off", signifying OWNDAYS' role in empowering customers worldwide to unlock their best selves through OWNDAYS eyewear. Designed in the corporate colours of black and white, the logo conveys the notion that colours in the space created by OWNDAYS are brought to life by its eyewear and the people wearing them, explains the company.

As part of this initiative to elevate the shopping experience and maintain a cohesive brand identity across all touchpoints, OWNDAYS is also transforming its retail design at the LaLaport Tachikawa Tachihi store in Japan and the Northpoint City store in Singapore. 

The refreshed assets are being implemented globally across both physical and digital channels while the updated retail design will be launched at new stores and rolled out to existing stores progressively, informs the company statement.

Speaking about the redesign exercise, Umiyama Takeshi, CEO of OWNDAYS, says,  "At OWNDAYS, customers are at the heart of everything we do. Our minimalist yet sophisticated store design creates an inviting space where customers can explore our latest eyewear collection at ease. The essence of OWN 'your' DAYS is embodied in our retail space, greeting customers with a welcoming ambience that is bright, comfortable and open. As we expand globally, we are excited to introduce this refreshed retail design to new stores across various markets while also updating the logo in existing stores.” 

OWNDAYS, now positioned as Asia's largest eyewear retailer following its merger with Lenskart in 2022, operates over 560 stores across 13 international locations.