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Pepperfry aims to strengthen its network with 25 new studios

By Retail4Growth Team | Retail4Growth Team | November 03, 2020

The company plans to launch 20 studios under the FOFO (franchise owned and franchise operated) model in tier 2 and 3 cities while 5 studios will be opened under COCO (company owned company operated) model in metro cities, by March 2021.

Pepperfry is all set to launch 25 stores and fortify its presence in tier 2 and tier 3 cities in India by March 2021. It aims to open 20 studios under the FOFO (franchise owned and franchise operated) model while 5 flagship studios will be opened in metro cities under COCO (company owned company operated) model.

The studios will serve the purpose of an experiential centre where customers can experience the designs, various types of collections and get an idea of the overall quality of the furnitures from Pepperfry.

 

READ MORE: Experiential Retail: WoodenStreet to launch two new experience stores in Kolkata and Kochi

Commenting on their expansion plans, “Ashish Shah, Co-founder and COO, Pepper Fry, stated, “From the 20 FOFO Studios that we are planning to launch, we have already signed up for 13 of these in Dehradun, Shillong, Vizag, Mangalore, Jamnagar Chennai, Udaipur, Jammu, Gwalior, Goa, Kolkata, Ranchi and Raipur among others. Telangana is a key market for Pepperfry and we are getting more and enough partnership enquiries from top cities in the state. We will soon closing our discussions with partners for prime locations in Warangal, Nizamabad and Karimnagar.”

The brand has 60 running studios in 20 cities at the moment and is also looking forward to strengthen its omni-channel presence for a better reach.

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