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P&G appoints LV Vaidyanathan as CEO

By Retail4Growth Bureau | April 20, 2022

LV Vaidyanathan has 26 years of diverse experience in the FMCG industry with P&G  and will start his new role from July 1, 2022. He will take over from  Madhusudan Gopalan, who is going to take on an important leadership role within P&G as Senior Vice President – Grooming & Oral Care, P&G Japan & Korea, as the Chief Executive Officer for its operations in India from July 1, 2022.  

Procter & Gamble has announced that Mr LV Vaidyanathan will take over as the Chief Executive Officer for its operations in India from July 1, 2022.

LV Vaidyanathan, CEO, Procter & Gamble  LV Vaidyanathan started his career with P&G in India in 1996 as a new hire in the Sales function from Indian Institute of Management, Ahmedabad and worked in various sales leadership roles across India. His first international assignment was in 2004 in P&G Vietnam, where he worked as the Sales Director. Between 2007-2018, LV worked in various leadership Roles across ASEAN including Head of Sales for Southeast Asia and Head of Marketing and Commercial for Philippines. In 2018, LV was elevated to the role of CEO, P&G Indonesia where he has delivered strong industry-leading business results and share growth for P&G brands. In total, LV Vaidyanathan has 26 years of diverse experience in the FMCG industry with P&G, working in India and ASEAN markets; across a wide range of categories and channels.

Vaidyanathan will take over from Madhusudan Gopalan, who is going to take on an important leadership role within P&G as Senior Vice President – Grooming & Oral Care, P&G Japan & Korea. During his four-year tenure at the helm of P&G India, Madhusudan led the transformation of the business and find its winning formula to consistently deliver sustainable top and bottom-line growth.

Magesvaran Suranjan, P&G President, Asia Pacific, Middle East, and Africa, said, “I want to thank Madhusudan for his outstanding leadership of the India organization over the last four years and the transformation of the business to delivering consistent balanced growth and value creation. I am thrilled with LV Vaidyanathan’s appointment as the India CEO, who has been an integral part of the P&G growth story for well over two decades. He is an outstanding leader, and the India business will immensely benefit from his leadership and skills which have led to the strong growth of the different businesses that he has led across Southeast Asia. The moves for both Madhusudan and LV are testament to the strength of Indian talent and India’s importance as a talent factory for P&G globally.”

Speaking about it, Madhusudan Gopalan said,“It has been a great honour to lead the P&G business in India, my home country where I started my P&G career. The business is in great shape and we have found our winning formula where our strategy is delivering consistent top and bottom-line growth and our people are growing and thriving. I am delighted with the appointment of LV Vaidyanathan as my successor, one of India’s home-grown talents who I firmly believe has the right expertise to lead the growth of our business in India in the years to come. I am confident that he will continue to lead the P&G India business to greater heights and in turn, incrementally contribute to the overall growth for the parent company.”

Speaking on his appointment, LV Vaidyanathan, said, “It is a moment of great pride for me to come back to India and spearhead the P&G business. I am looking forward to being back in the market, learning more about the Indian consumers and serving their needs. For us, going forward, it will be important to continue the focus on our strategy which is delivering consistent results. We will raise the bar on all aspects of our superiority strategy– product, package, brand communication, retail execution, and value. We will continue to drive productivity improvements to fund investments in innovation and help drive balanced top-and bottom-line growth.”  

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