PUMA India partners tech company Salesfloor for new omnichannel feature

Salesfloor, the industry-leading customer engagement platform for unified commerce that combines immersive virtual shopping, clienteling and conversational AI, has announced its partnership with sports brand PUMA India. The partnership aims to bolster PUMA's customer relations by integrating and elevating its online and in-store experience with a unique personalized shopping service.

Salesfloor and PUMA have enabled users on the native digital platform Puma.com with a special widget that connects them to store associates or style consultants for instant shopping guidance. Customers shopping online for PUMA products receive personalized consultancy on sizing, styling and product recommendations via seamless online chats, video interactions and 1:1 personalized outreach. India is the first market for the sports brand to implement this solution.

Commenting on the association, Vishal Gupta, Executive Director - Retail at PUMA India, said, "We are happy to have partnered with Salesfloor in building a feature that has brought our online customers closer to our stores, further enhancing their shopping experience on Puma.com. As a brand, we believe in consistently connecting customers with PUMA's products in an experiential manner and this strategic partnership with Salesfloor will be instrumental in our growth agenda for the India market."

Currently, the Salesfloor solution has been launched in 80 PUMA stores in India, following the pilot in the year 2022.

"We noted a positive response and an increase in customer adoption to the personalized shopping feature when we first conducted the Salesfloor pilot at our stores in 2022. We will expand the rollout to more stores in 2023," Gupta added.

"We are excited to partner with PUMA India and be a part of their strategic growth initiatives by enabling them to deliver personalized expert advice across channels," said Oscar Sachs, CEO of Salesfloor. "By delivering a more targeted and tailored online and in-store experience, PUMA India will enhance customer engagement and loyalty, and ultimately drive business growth."

PUMA has 480 stores, native digital shopping platforms Puma.com and PUMA shopping app in India.