Raj Cooling Systems hosts a dealer meet in Indore to strengthen channel network

Raj Cooling Systems Pvt. Ltd., an air-cooling solution brand, hosted a dealer meet in Indore in association with its authorised distributor, Reliable Agencies. The event, which was attended by dealers, distributors, and partners from the entire region, was an indication of the company’s strong dedication towards channel-based growth and cooperation.

Raj Cooling Systems, during the meet, presented its collection of household and business air coolers and also presented its expanded home appliance range that consists of air conditioners, geysers, and washing machines. The event also opened doors to ordinary talks regarding market expansion, dealer enablement, and partnership development for the long term.

The company would, as per the plan, add more than 11,000 dealers and 1,000 distributors by the end of FY 2025–26, and this would be a significant accomplishment in its long-term goal of doubling domestic market coverage and consolidating its position in the changing climate-control segment in India.

The company’s expansion program plans to cover 27 states and 500 cities while focusing on high-growth and underpenetrated areas like West Bengal, Assam, Jharkhand, Uttarakhand, Jammu & Kashmir, Punjab, Chhattisgarh, and Haryana, where demand for cost-effective and energy-efficient cooling solutions is growing.

"Our goal is beyond simply increasing our numbers, and it is to establish stronger relationships with the local markets,” said Kalpesh Ramoliya, the Chairman and Managing Director of Raj Cooling Systems. “By enhancing our distribution power, we will not only bring our solutions to the customers but also cut down on the time taken for delivery and thus have faster service. Alongside, we will carry on providing our channel partners with robust support in all areas of logistics, marketing, and after-sales service.”