Relaxo unveils experience store for Sparx
By Retail4Growth Bureau | February 12, 2024
The new store is located at Vegas Mall, Dwarka.
Sparx, the footwear brand under Relaxo Footwears Limited, has inaugurated its experience store at Vegas Mall, Dwarka.
On grand opening of Sparx's new store, Ramesh Kumar Dua, Managing Director of Relaxo Footwears Ltd stated, "We are delighted to inaugurate Sparx's experience store, that would offer unparalleled convenience and choice to our customers. This milestone underscores Relaxo's strategic shift towards premium categories, demonstrating our focus upon driving positive change in the footwear industry. With Sparx, we are turning the journey of buying a footwear into an experience.”
Gaurav Dua, Executive Director of Relaxo Footwears Ltd, emphasised the significance of the Sparx Experience Store launch, marking the brand's first step towards premiumisation. He remarked, "The experience store will showcase the finest selection of Sparx products under one roof, providing an interactive experience for the youth to connect with our brand. Overall, this would set the standards high for footwear buying experience in the industry."
With a PAN India distribution footprint, Relaxo also operates a 350+ strong network of own retail outlets.