Sawariya expands into lifestyle retail with Luxe Asia

Sawariya Group, one of India’s distribution houses and diversified business conglomerates, has announced its foray into the lifestyle segment with the launch of its new venture, Luxe Asia.

Luxe Asia makes its debut in the luggage category, marking Sawariya Group’s entry into the travel and lifestyle space. Through Luxe Asia, the Group has partnered with three global brands—IT (United Kingdom), Jump (Paris, France), and Departure (Taiwan)—bringing international quality, contemporary design, and durable travel solutions to Indian consumers.

The company’s distribution footprint will include 18 exclusive brand outlets and presence across 350+ multi-brand outlets nationwide. To strengthen its retail reach, Luxe Asia also plans to expand into Tier-2 cities with over 20 franchise stores in the next two years.

“Our current focus is on bringing leading premium global luggage brands to India, with plans to expand into more luxury lifestyle categories, said Raman Agrawal, Founder and Director of Sawariya Group. This initiative is part of our long-term vision to build an end-to-end omnichannel presence for international brands in India and to pivot Sawariya into verticals with strong growth potential.”

“Sawariya is targeting to build a USD 20 million business by the end of 2026, with the lifestyle category contributing significantly, said Aman Agrawal, Co-Founder and Director of Sawariya Group.