Seamless Middle East: Showcasing the future of retail

Retail industry across the world is poised for big changes as the dynamics of consumer behaviour change and newer retail touchpoints emerge. Given this, it is becoming increasingly critical for retailers, who are already under enormous pressure to drive profitability, to explore solutions that can streamline operations, boost efficiency and drive meaningful insights through data analytics and machine learning.  

New solutions in POP display, shop fit-out design, store lighting, artificial intelligence, hyper-personalisation, self-checkouts, and other innovative technologies are in fact facilitating better consumer experiences and enabling retailers up their game.  

Seamless Middle East to be held during May 20-22, 2025, at Dubai World Trade Centre, Dubai, UAE, will bring together buyers and sellers of retail solutions to showcase innovations that are transforming consumer experience in retail and thus driving better business results for retailers.  

In India, Seamless Middle East is partnering with Thoughtshows and Events Pvt Ltd. (formerly known as VJ Media Works), for business development and promotion in the country, focusing on the retail solutions industry including POP displays, lighting, fixtures, store design, etc. 

Sharing his views on the collaboration with Thoughtshows and Events, Joseph Ridley, GM - Terrapinn Middle East,says, "The vision of Seamless has always been about facilitating the discovery of innovations that can elevate the retail experience. By partnering with Thoughtshows and Events, we look forward to unlocking the huge potential that is India and enabling the lndian retail solutions industry to explore enriching opportunities and mutually empowering synergies." 

Speaking about the collaboration, with Seamless Middle East, Vasant Jante, CEO – Thoughtshows and Events, says, “The retail industry is set for big changes, driven by new market dynamics and business models. By bringing together buyers and sellers of innovative retail solutions, Seamless Middle East will unveil business enabling opportunities for both retailers and retail solution providers who can raise the bar in customer experience. For Indian retail solution players, Middle East is a market with huge potential that opens up new business possibilities. We look forward to collaborating with Seamless Middle East on developing the India market and in the process paving the way for meaningful new collaborations and partnerships in the Indian retail solutions eco-system.”   

Seamless Middle East will bring together thousands of serious buyers from retailers, family groups, brands and mall operators of all sizes for suppliers of retail solutions to do business with across two action packed days. The event will essentially aim to: 

• Drive a new era for shop fit out and retail design in the Middle East region 

• Raise the standards for customer experience

• Enable efficient and streamlined back-end processes

• Showcasecutting-edge innovations, world leading technologies and solutions, ideas and knowledge and digitisation of all processes  

• Unveil new business models  

• Facilitate collaboration and new partnerships in the eco-system 

• Nurture the community of start-ups and disruptive technologies