Self-care brand Kimirica launches flagship store in Phoenix Citadel, Indore

Indore-based self-care brand Kimirica has strengthened its retail presence in the city with the addition of its flagship store in Phoenix Citadel, Indore. 

The store has been designed to resemble the brand ethos with clean, minimal architecture and providing a 360-degree view of all the products at first glance.

“Buying self-care products online is convenient, but the process can leave you feeling devoid of that personal touch and experience,” says Mohit Jain, Director, and Co-Founder of Kimirica. “The Kimirica Flagship Store at Phoenix Citadel transforms online shopping into an immersive experience. You get to try out products and fragrances before you buy them. You also get to customize your own gifts with a plethora of options to choose from, making gift-giving more personal.”

Kimirica launched its first-ever gifting studio in Kalpatru Grandeur last year and the tie-up with Shopper’s Stop and Nykaa also helped cement its offline presence in all the major states. The brand now has 40+ retail outlets and kiosks and 20+ stockists in the country.  Mohit Jain adds, “We have already made our brand omnichannel but this is just the beginning. We have big plans to make ourselves more accessible to our customers and we are looking forward to expanding to over 100 stores in the future. We aim to spread our vegan, eco-friendly and ethical approach to luxury self-care worldwide.”