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Senco Gold & Diamonds becomes the first Indian jewellery brand to join ONDC network

By Retail4Growth Bureau | January 29, 2024

Through this maiden integration, Senco Gold & Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions.

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Jewellery retailer Senco Gold and Diamonds has announced that it has joined Open Network for Digital Commerce (ONDC) Network, marking a significant milestone as the first national jewellery brand to showcase hallmarked products on the ONDC platform. 

Through this maiden integration, Senco Gold & Diamonds extensive catalogue will be available across various shopping apps within the expanding ONDC Network, facilitating smooth and efficient transactions.

Speaking about it Suvankar Sen, MD & CEO, Senco Gold & Diamonds, said, “As pioneers in both product and technological innovation, we take pride in being early adopters of the ONDC Protocol. Through this ground-breaking collaboration, our goal is to establish numerous consumer touchpoints. We are confident that the strategic integration with the ONDC network will significantly enhance the accessibility of these meticulously crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience.”

Saahil Goel, CEO and Co-Founder of Shiprocket said, ‘As pioneers in ONDC network integration, Shiprocket is committed to fostering e-commerce for merchants across every corner of BHARAT. Our Seller App stands as a testament to this dedication, serving as a steadfast partner in their growth journey. Through meticulous research, we observed a remarkable 3X growth rate in jewellery shipments, contributing significantly to 70-75% of Shiprocket’s holiday season shipments. Notably, we anticipate a surge in deliveries from Rajasthan, projecting a frequency of one jewellery shipment every 4 seconds. Recognising the unique market dynamics, we believe in connecting brands, particularly those with rich heritage like Senco Gold & Diamonds, to their target audience. “

T Koshy, MD & CEO, ONDC, said, “ONDC Network is built to enable all kinds of businesses to strengthen their reach to a bigger consumer market without any entry barriers. With a legacy brand like Senco Gold & Diamonds joining the Network, it will serve as a key addition to our fashion category. Consumers can now shop for some of the best diamond and gold jewellery directly from the ONDC Network.” 

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